We develop content marketing plans and solutions that use online and offline techniques to generate leads that convert into customers, and develop a deep loyalty among your target audience. Whether we’re handling a short-term content marketing project or an ongoing strategy our approach includes research, planning, management and evaluation, and our team has strong cross-sector experience to support your continued success.
What’s more, we keep up to date with all the latest developments in content marketing, deploy all the latest software tools available and ensure we are at the cutting edge of new technologies to help drive business goals and results.
Articles to promote your services or products
At Venture PR & Marketing we are experts in all forms of article writing and help businesses maintain a strong pipeline of high quality authoritative articles to promote their services, products or to position them as industry experts via online and offline channels. We look at the best ways to deliver the communication objectives of our clients when researching and suggesting topics for articles, and always ensure that we deliver high quality content that is bespoke to your business needs. What’s more, also offer a full article outreach service.
What motivates people to choose one product, service or brand over another?
Our blog writing service is designed to position you and your business as strong industry experts – whatever your field of expertise – and grab the attention of your customers as well as Google to help you gain a strong position in search rankings. We manage the entire creative process for you from creating a strong blogging calendar of posts through to writing engaging content and sharing these on all your marketing channels.
Reports and Bench marking Studies
Position your business as an industry expert
Benchmarking studies and reports are ideal for showcasing your experience first-hand and placing your brand and company ahead of your competitors. We can help you generate exclusive cutting-edge research and data and present the results in a clear and easy to understand report to help you position your company as an expert in its field. What’s more, we can even source paid sponsors to work with you on your benchmarking studies and reports who share your vision and business goals.
Stay on track with your content marketing efforts.
We can help you create a strong editorial calendar which comprises of what content you would like to release and when you would like to release it. Strong content marketing opportunities can be found by aligning with key awareness days, weeks and months that are relevant to your business and we can undertake all the relevant research to find the ones that will deliver the most results for your business.
It is vital when embarking on any content marketing strategy and campaign that you release your content regularly, so having a strong editorial and content calendar will help to keep your business on track. What’s more, we can even help you partner with key sponsors or partners who share the same content objectives to share the costs.
Audience acquisition via custom produced webinars
Webinars are fast becoming a great way to generate leads for your business, and we can help you develop, promote, produce and host your webinar. In turn this will help to build your business reputation, become a strong thought leader and build a large pipeline of pre-qualified leads.
Our expert team can produce and host a 1-hour webinar on behalf of your business, either pre-recorded or live, source key speakers and presenters and design eye-catching presentations to run during the webinar that delivers results.
Share your industry expertise with your target audience
White papers can demonstrate and showcase your expertise first-hand and place your brand at the forefront of your industry. They can help to generate exclusive research and data which further positions your company as a thought leader and industry driver.
White papers are also excellent tools with which to generate leads and drive your future marketing campaigns.
Web and Digital Copywriting
Reach your target audience through the power of words
Recent research suggests that visitors to your website spend no more than 15 seconds on any one page, so you have 15 precious seconds in which to draw your customers to your sites content.
We can help you create effective, on-brand, keyword-rick website copy that communicates directly to your target audience. Whether you need product descriptions, SEO optimised copy for your web pages or copy for your flyers, brochures and other marketing material, we will produce creative, engaging, unique and informative copy that stands out on the web.
Infographics are an excellent way of visually presenting information in a designed way to display your content. They are also great at expressing complex messages to your target audience to help them understand that information in a visual way.
We can help with providing eye-catching infographics that link to bigger written pieces of content.
Showcase your brand with fully interactive video content
Video content is fast becoming one of the key ways that companies can grow their brand and showcase their products. At Venture we can help with creating engaging and impacting videos that engages with your audience.
Audience Demographics, Content Execution and Campaign Measurement
It is essential for your business to have a thorough understanding of who your target audience is before you launch a content marketing strategy. Our experienced team can help you identify your audience and connect your brand and content to online journalists, influencers and bloggers.
What’s more, we can also tie your campaign in with a strong social media strategy which allows you to reach your target audience on a huge range of online channels and platforms, and ensure that social influencers share your content and brand messaging with their followers.
Our fully transparent approach will show you exactly what impact your content marketing strategy has had with raising awareness of your company and brand.